Nuberu Adventures is a new tour & adventure sports agency based in Asturias, Spain. Asturias is one of the most well conserved in Spain, and full of vegetation and wild spaces. It holds two of the most important natural parks in Spain, and is very renowned for the Picos de Europa and Somiedo areas. The mountains offer opportunities for activities such as climbing, walking, skiing and caving, and extend some 200 kilometres (120 mi) in total. Also, the Asturian coastline is extensive, with hundreds of beaches, coves and natural sea caves. Due to the geographical priviliges, the Nuberu agency will provide adventure sport activities information and equipment from surf to snowboard and climbing.
The name of the brand, Nuberu, refers to a mithological character from Asturias (Spain). Due to its celtic past, Asturias has many similarities with the nordic countries and its culture. The Nuberu is a character that can take control over the weather —similar to Odin and Thor— and because of this strenght and relationship with the nature, he was chosen for the brand.
I designed the basic characters for the Nuberu brand, so it can be used for the different sports and activities available. The glyphs shapes are simplified strokes with a strong geometrical look, based in the traditional viking runes.
Seven different symbols were designed —keeping the runes style— for each activity.
The color code will provide users information about the difficulty of the activity, from the easiest to the extreme ones.