The Brain Jam Lettering

The Brain Jam

Mermelada de Sesos for non-Spanish speakers

I heard once that the most difficult project a graphic designer can face is his own branding.

This occurs because you must to deeply know yourself therefore having a clear idea of the message you want to deliver, or how do you want to be seen.

I definitely agree with the person who said that.

Mermelada de Sesos (which is Brain Jam in Spanish) has been my profesional nickname for about five years.

I love the name and what Mermelada de Sesos represents. Little by little, it became a meaningful well known name. The brand is really easy to remember in Spanish and it is quite funny to see how people reacts when they ask me about it.

Lettering process