Client
Nuberu Adventures
Year

2017

Deliverables
  • Logo
  • Icons for activites
  • Font
  • Color system

An active turism proyect

 

Nuberu Adventures is a new tour & adventure sports agency based in Asturias, Spain. Asturias is one of the most well conserved in Spain, and full of vegetation and wild spaces. It holds two of the most important natural parks in Spain, and is very renowned for the Picos de Europa and Somiedo areas. The mountains offer opportunities for activities such as climbing, walking, skiing and caving, and extend some 200 kilometres (120 mi) in total. Also, the Asturian coastline is extensive, with hundreds of beaches, coves and natural sea caves. Due to the geographical priviliges, the Nuberu agency will provide adventure sport activities information and equipment from surf to snowboard and climbing.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place.

SYMBOL

The name of the brand, Nuberu, refers to a mithological character from Asturias (Spain). Due to its celtic past, Asturias has many similarities with the nordic countries and its culture. The Nuberu is a character that can take control over the weather —similar to Odin and Thor— and because of this strenght and relationship with the nature, he was chosen for the brand.

Nuberu Adventures

CUSTOM MADE ALPHABET

I designed the basic characters for the Nuberu brand, so it can be used for the different sports and activities available. The glyphs shapes are simplified strokes with a strong geometrical look, based in the traditional viking runes.

ACTIVITIES SYMBOLS

Seven different symbols were designed —keeping the runes style— for each activity.

COLOR CODE

The color code will provide users information about the difficulty of the activity, from the easiest to the extreme ones.

No difficulty

#358E6F

Medium difficulty

#E09800

High Difficulty

#D50037

Only experts

#6C3570

NUBERU ADVENTURES

A reference in active turism in Asturias

Combined with bucolic photos of outdoor activities the brand shows as a seal of quality as it is a warranty of investing your money and time in an unforgetable experience.