Salient Band
Year
2017
Awards & Mentions
- Band Inspire
- Concert Awards
- Best Promo
Deliverables
- Advertisement
- Lead Designer
- Photography
- Strategy
Somewhere, something incredible is waiting to be known.
Nuberu Adventures is a new tour & adventure sports agency based in Asturias, Spain. Asturias is one of the most well conserved in Spain, and full of vegetation and wild spaces. It holds two of the most important natural parks in Spain, and is very renowned for the Picos de Europa and Somiedo areas. The mountains offer opportunities for activities such as climbing, walking, skiing and caving, and extend some 200 kilometres (120 mi) in total. Also, the Asturian coastline is extensive, with hundreds of beaches, coves and natural sea caves. Due to the geographical priviliges, the Nuberu agency will provide adventure sport activities information and equipment from surf to snowboard and climbing.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place.
SYMBOL
The name of the brand, Nuberu, refers to a mithological character from Asturias (Spain). Due to its celtic past, Asturias has many similarities with the nordic countries and its culture. The Nuberu is a character that can take control over the weather —similar to Odin and Thor— and because of this strenght and relationship with the nature, he was chosen for the brand.
CUSTOM MADE ALPHABET
I designed the basic characters for the Nuberu brand, so it can be used for the different sports and activities available. The glyphs shapes are simplified strokes with a strong geometrical look, based in the traditional viking runes.
ACTIVITIES SYMBOLS
Seven different symbols were designed —keeping the runes style— for each activity.
COLOR CODE
The color code will provide users information about the difficulty of the activity, from the easiest to the extreme ones.
No difficulty
#358E6F
Medium difficulty
#E09800
High Difficulty
#D50037
Only experts
#6C3570
RESIDENTIAL
Iconic architecture expertly developed
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30+
Years of experience
10x
Builder of the year