WHAT A CHALLENGE!

Todogrowled products ain’t the most sexy design appealing —the brand strength is to achieve the best quality and efficiency for the lowest price, so product design is not in the same bucket—. The biggest challenge in this project was to show an unattractive very expensive technologic product that seems not updated precisely as the best option to grow very expensive seeds and get the best results in three months (and should last at least 5 years old).

before 2020

Poor appealing
Weird object
Spectrum unidentifiable

After 2020

Futuristic/Technologic looking

Weird object, but simplified and more friendly

Spectrum identifiable in color palette

Color code

Todogrowled products ain’t the most sexy design appealing —the brand strength is to achieve the best quality and efficiency for the lowest price, so product design is not in the same bucket—. The biggest challenge in this project was to show an unattractive very expensive technologic product that seems not updated precisely as the best option to grow very expensive seeds and get the best results in three months (and should last at least 5 years old).

Citizen 3K

Color temperature: 3000º K
Color code: #FF6600

Classic

Color temperature: 3500º K
Color code: #FFC531

Citizen 4K

Color temperature: 4000º K
Color code: #D8FF93

White

Color temperature: 6500º K
Color code: #CEFFDA

Typography

Todogrowled products ain’t the most sexy design appealing —the brand strength is to achieve the best quality and efficiency for the lowest price, so product design is not in the same bucket—. The biggest challenge in this project was to show an unattractive very expensive technologic product that seems not updated precisely as the best option to grow very expensive seeds and get the best results in three months (and should last at least 5 years old).

Roboto light

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Roboto light italic

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Roboto Black

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Infographics

Todogrowled products ain’t the most sexy design appealing —the brand strength is to achieve the best quality and efficiency for the lowest price, so product design is not in the same bucket—. The biggest challenge in this project was to show an unattractive very expensive technologic product that seems not updated precisely as the best option to grow very expensive seeds and get the best results in three months (and should last at least 5 years old).

Todogrowled Infographics

Crop size

Color temperature

Distances sheet

Products branding

Todogrowled products ain’t the most sexy design appealing —the brand strength is to achieve the best quality and efficiency for the lowest price, so product design is not in the same bucket—. The biggest challenge in this project was to show an unattractive very expensive technologic product that seems not updated precisely as the best option to grow very expensive seeds and get the best results in three months (and should last at least 5 years old).

Crop size

Color temperature

Distances sheet

Merchandising

#HappyGrowers community

We made some .gif animations for instagram stories

Special ocasion promos

We made some .gif animations for instagram stories since videos get more views.

Neons and light effects is a must when designing a branding for Todogrowled

We made some .gif animations for instagram stories

We made some .gif animations for instagram stories

We made some .gif animations for instagram stories

We made some .gif animations for instagram stories

We made some .gif animations for instagram stories

We made some .gif animations for instagram stories

We made some .gif animations for instagram stories