Todogrowled products ain’t the most sexy design appealing —the brand strength is to achieve the best quality and efficiency for the lowest price, so product design is not in the same bucket—. The biggest challenge in this project was to show an unattractive very expensive technologic product that seems not updated precisely as the best option to grow very expensive seeds and get the best results in three months (and should last at least 5 years old).

WHAT A CHALLENGE!

before 2020
Weird object
Spectrum unidentifiable

After 2020
Weird object, but simplified and more friendly
Spectrum identifiable in color palette
Color code
Todogrowled products ain’t the most sexy design appealing —the brand strength is to achieve the best quality and efficiency for the lowest price, so product design is not in the same bucket—. The biggest challenge in this project was to show an unattractive very expensive technologic product that seems not updated precisely as the best option to grow very expensive seeds and get the best results in three months (and should last at least 5 years old).




Citizen 3K
Color temperature: 3000º K
Color code: #FF6600
Classic
Color temperature: 3500º K
Color code: #FFC531
Citizen 4K
Color temperature: 4000º K
Color code: #D8FF93
White
Color temperature: 6500º K
Color code: #CEFFDA
Typography
Todogrowled products ain’t the most sexy design appealing —the brand strength is to achieve the best quality and efficiency for the lowest price, so product design is not in the same bucket—. The biggest challenge in this project was to show an unattractive very expensive technologic product that seems not updated precisely as the best option to grow very expensive seeds and get the best results in three months (and should last at least 5 years old).
Roboto light
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Roboto light italic
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Roboto Black
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Infographics
Todogrowled products ain’t the most sexy design appealing —the brand strength is to achieve the best quality and efficiency for the lowest price, so product design is not in the same bucket—. The biggest challenge in this project was to show an unattractive very expensive technologic product that seems not updated precisely as the best option to grow very expensive seeds and get the best results in three months (and should last at least 5 years old).
Todogrowled Infographics

Crop size

Color temperature

Distances sheet
Products branding
Todogrowled products ain’t the most sexy design appealing —the brand strength is to achieve the best quality and efficiency for the lowest price, so product design is not in the same bucket—. The biggest challenge in this project was to show an unattractive very expensive technologic product that seems not updated precisely as the best option to grow very expensive seeds and get the best results in three months (and should last at least 5 years old).

Crop size

Color temperature

Distances sheet
Merchandising




#HappyGrowers community
We made some .gif animations for instagram stories
Special ocasion promos

We made some .gif animations for instagram stories since videos get more views.

Neons and light effects is a must when designing a branding for Todogrowled

We made some .gif animations for instagram stories

We made some .gif animations for instagram stories

We made some .gif animations for instagram stories

We made some .gif animations for instagram stories

We made some .gif animations for instagram stories

We made some .gif animations for instagram stories

We made some .gif animations for instagram stories